We are True Identity. An independent, bold, booking agency & music label for rising artists we believe in.

True Identity was established in late 2022 with a clear mission: to be the go-to home for emerging talents in the hard dance music scene. By mid-2023, we launched our own label, extending our support for our artists even further. Additionally, a collaboration with Cloud 9 Music for publishing fortified our position, giving our artists a 360° platform to cover every facet of their journey.

At the heart of True Identity is our emphasis on the personal and professional growth of our artists. We are dedicated to building and maintaining a strong network of promoters and venues to realize new bookings and unique experiences for our roster and their audiences.

Our seasoned team, with expertise in (tour)management, artist handling, and marketing, works diligently to help our artists reach new heights. Through consistent support and collaborative efforts, we aim to pave the way for their success in every dimension of the music industry.